Virtual Placement

Increase Viewer Engagement and Revenue Streams

Advanced Virtual Graphics Made Easy

Virtual Placement from ChyronHego is a remarkably powerful tool that turns the complex art of placing virtual graphics within live video into a quick and simple process. With no need to add any specialist camera encoders or lengthy calibration processes, virtual graphics can be placed into a scene within minutes of setup, ready for use in a multitude of applications.

The system can be used in virtually any live broadcast scenario, from augmenting physical studio-sets with virtual objects or live broadcast graphics and video feeds, to much larger scenes such as sports arenas, race-tracks or landscapes.

New! Scene Tracking - Virtual Placement 7.0 includes ChyronHego’s latest method of optical tracking. Scene Tracking is unique as it's able to gather metrics without using pitch lines or sensors.

With Virtual Placement Scene Tracking, a panoramic image is created such that the system can "learn" what the "world" it is viewing looks like.

The aim throughout is simple: to place virtual elements into a live scene to make them look physically real and in harmony with the environment they are projected into, with the potential benefit of additional advertising placement revenue.

To learn more, scroll down and explore the Tabs below for more on Virtual Placement, including videos, documentation, and other product information.

Request more information
The System


    Virtual Placement is based upon highly advanced image-processing algorithms and uses only the live video feed to calculate the real-time pan, tilt and zoom movement of the broadcast camera. The result is a highly accurate, low-latency and reliable tool that can make what has always been a complex and time-consuming task a much easier proposition.

    With the addition of optional software modules, Virtual Placement can also be deployed in specific production scenarios. For downstream production workflows, a special anchor-tracking module uses scene-cut detection technology to cope with the challenges of placing virtual graphics into multi-camera feeds. 


    Additionally, for a number of arena-based sports such as football, tennis and several others, specific software modules can be added to Virtual Placement to enable both perspective and distance awareness by the system. This not only allows for the easy placement of team badges, scores, statistics, sponsor logos and other virtual graphics into the field of play, but it also is one of the crucial components in providing the world’s only solution for live tracking graphics by integrating with ChyronHego’s TRACAB Player Tracking data.

Key Features
  • Quick set-up and easy to use

    No need for camera encoder hardware or long and complex calibration processes. It just works.

  • Multiple real-time camera-tracking engines

    Low latency with only 3 frames from live video input to virtual graphics placement output.

  • A versatile solution for any production

    Can be used on OBs, either upstream or downstream.

  • Open to a wide variety of content

    Place static graphics, animations and live graphics or video feeds into a scene.

  • Cost-effective modular structure

    Choose the modules that best suit your production needs.

Product Information Sheets

Third Party Legal Notices