WBTV, the Raycom CBS affiliate in Charlotte, North Carolina, recently became the news ratings leader in its market with a timeslot sweep for all newscasts. Dennis Milligan, WBTV’s Director of News and Content has been working towards this goal for the past 15 years.

WBTV-Virtual_Set_2.pngPart of the strategy over the last 18 months included a half-million dollar investment in a new news set. But this was no ordinary news set upgrade.

“The first priority two years ago was to secure the best, most robust hard set that we could get. We wanted to push the visual nature of TV in the market to new levels,” said Milligan. During the eight year lifespan of the previous set, WBTV’s competitors had introduced their own new sets, “making us look a little old, so a cutting edge hard set was the goal,” explained Milligan.

But during this process, parent company Raycom Media had heard about and wanted to experiment with sets in the virtual environment, also known as soft sets.

So experiment they did.

Intrigued? Read the full ChyronHego/Hybrid TV Case Study, WBTV Gets Real and Goes Virtual.



By |2018-01-22T14:44:24+00:00May 4th, 2016|Blog|0 Comments

About the Author:

Mark Gederman is Sports Marketing Director with worldwide responsibility for ChyronHego’s sports broadcast, sports technology, and stadium production/in-venue experience solutions. Over the last 27 years, Mark has lead Customer Support, Training, Project Engineering and Marketing teams at leading broadcast technology and data storage companies, including Avid Technology, EMC Corporation, Grass Valley, and Chyron Corporation. Earlier in his career Mark worked in local television as a Broadcast Engineer and Producer.

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