Entertaining the audience during matches with interactive games, live updates and news announcements is a great way to bond with fans and increase engagement.

Ajax Amsterdam is one of the world’s most well-known clubs. They have a very large international fan base and the ambition to be world-leading when it comes to fan engagement.

Learn more about how Ajax Amsterdam employed a new, easy-to-use and efficient live production workflow to turn the game into a live broadcast and successfully entertain their fans.