/Start Your Engines!

Start Your Engines!

Some say sports never suffer for money. As much as you can follow the money, you can also follow the eyeballs broadcasters chase when seeking to become the rights-holders to air games or matches.

You can look back to 2011, when ESPN agreed to pay an eye-popping $1.9 billion a year to the NFL for the right to air Monday Night Football in the US, to begin to gain an understanding of the amount of money paid by sports broadcasters to snag those elusive viewer eyeballs. Granted, ESPN gets a lot for that money. Beyond the weekly broadcast rights, they also have the rights to air the highlights that feed the network’s numerous daily commentary and interview shows, among other perks.

“There’s also no arguing that the national and regional sports networks, and their contracted outside broadcast partners, are also on the lookout to save cost on production wherever and whenever they can.”

Yet, there’s no arguing that the cost to provide and support the live broadcast production of sports is very high, indeed. There’s also no arguing that the national and regional sports networks, and their contracted outside broadcast partners, are also on the lookout to save cost on production wherever and whenever they can.

The advent and growing popularity of REMI (Remote Integration Model), or “At-Home” production, certainly appears to have the ability to save significant sums of money as well as provide gains in overall resource (read “human”) efficiency.

Still, there are other areas where new cost-saving models can be achieved, and ChyronHego has come up with one.

The Sports FX Engine (Virtual 1st Shown)

ChyronHego recently introduced the Sports FX Engine, a multi-sport graphics solution that not only saves the user significant amounts of money, but also provides multiple sources of incremental advertising revenue generation.

The Sports FX Engine hosts multiple graphics applications, including the Paint telestrator, Virtual Placement ad insertion, and Virtual 1st Down & Distance, each designed to dramatically enhance viewer engagement while generating multiple sources of sponsorship revenue during live production and replays.

What’s more, the Sports FX Engine offers a unique and highly flexible application-licensing model, made even better by the fact that you can maximize your use of the Sports FX Engine across multiple sports. We’ve priced the application licenses to fit your budget – with pricing offered on a yearly, per season, monthly or even weekly rate. You decide which graphics application to license depending on the requirements of your next production.

All of this serves the goal of helping our customers save on the cost of live sports production, while realizing a quick return on their investment.

Sound intriguing? Well, we have more to show and tell you about the Sport FX Engine, and you can see and hear more about it on our upcoming webinar on Tuesday, August 28th at 11AM US-EST.

We hope you can join us by registering below. In the event you can’t attend the webinar live, then we still encourage you to register as we’ll be recording the webinar for on-demand playback.

Are you ready to “Start Your Engines”?

Click below to register for the upcoming Sports FX Engine Webinar.

SPORTS FX ENGINE

Multi-Sport Revenue Tool

Tuesday, August 28, 2018, at 11 AM US-EDT

Register Today

SPORTS FX ENGINE

Multi-Sport Revenue Tool

Tuesday, August 28, 2018, at 11 AM US-EDT

Register Today
By |2018-08-22T17:55:03+00:00August 14th, 2018|Blog|0 Comments

About the Author:

Mark Gederman is Sports Marketing Director with worldwide responsibility for ChyronHego’s sports broadcast, sports technology, and stadium production/in-venue experience solutions. Over the last 27 years, Mark has lead Customer Support, Training, Project Engineering and Marketing teams at leading broadcast technology and data storage companies, including Avid Technology, EMC Corporation, Grass Valley, and Chyron Corporation. Earlier in his career Mark worked in local television as a Broadcast Engineer and Producer.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.