/Tag: Virtual Sets

Telling the best story possible: First Coast News, Jacksonville, FL

When I visited Tegna station, First Coast News in Jacksonville, Florida, to learn how they use virtual graphics, a key theme proliferated our conversation: how they connect with viewers by telling the best story possible. First Coast News is committed to conveying their stories in multiple ways - the way that best fits the subject matter. In whatever way that connects with people the most meaningfully.  In talking with the staff at First Coast News, it was evident that adding virtual graphics to their reporting helps their viewers connect with the news in an emotional way. In a single newscast, they'll use virtual graphics to tell one story, then switch to a traditional set to set a different tone, then switch back to a virtual set with an animated augmented graphics piece...

By |2018-06-25T08:38:46+00:00June 20th, 2018|Blog|0 Comments

Delivering the Message: Using Virtual Graphics in Houses of Worship.

Helping people understand your message is easier when you use visual graphics. Years ago, I advised my local church on how display graphics to correspond to the message of the day. Today, it’s very common for houses of worship to stream and broadcast their services to parishioners who can’t physically make it to a service. To serve their 8,000 Hong Kong parishioners effectively, the 611 Bread of Life Christian Church is always on the lookout for compelling ways to increase their production values to elevate their message...

By |2018-05-11T16:55:45+00:00May 11th, 2018|Blog|0 Comments