The first industry “tradeshow” I attended was in a hotel ballroom in Sioux Falls, South Dakota in 1996. The chief engineer at my college TV station dragged a bunch of us AV Geeks with him, tweakers-in-hand. Held by a local dealer, the show impressed me. I knew how to use all the gear (the benefits of good internships and a well-stocked, well-financed mass comm program), but the demonstrations of the gear at it’s best, run by demo artists and product managers, captivated me. I didn’t know the gear I used everyday was so capable!

I got the bug – I had to learn more.

This year will be my 22nd NAB. In 1997, I dragged a bunch of college friends to Vegas – the booths at the convention center and the Sands were so immersive… And, I still love NAB – it’s a chance to see, in-action, what is new and what is best.

Over these 22 years, I’ve seen huge changes in technology, but some of the fundamental goals of broadcasting still ring true. Content needs to be on-air first. We want to produce, playout, and share content faster and more economically. Images need to be the highest quality possible. The final product has to be compelling and outshine the competition.

I hope you will stop by and see us at NAB – our product managers, account directors, and product specialists are eager to listen to your needs and learn about your workflows. We can help your organization be even more versatile, flexible, and cost-effective.

And, we will have some new products on display:

CAMIO UNIVERSE New CAMIO 4.4 can publish content straight from newsroom-to-social (Facebook, Twitter, etc.). And LUCI5, our new HTML5-based LUCI plug-in, allows producers to browse, create, and order images and video assets from CAMIO without having to leave their familiar newsroom computer systems. LUCI5 makes the creation of reusable graphics, clips, and automated cues fast and easy.

METACAST Check out the latest version of the Metacast weather graphics system in action in a news and weather production workflow driven by CAMIO Universe.

LYRIC The next version of our renowned graphics creation and playout solution LyricX 3.2 has an all-new, built-in HTML browser that streamlines integration with our Live Assist Panels and CAMIO. LyricX 3.2 includes big upgrades to the UI — from performance and usability enhancements to enhanced masking and built-in timer features.

PRIME GRAPHICS PLATFORM The newest version of our 64-bit, all-software graphics rendering engine, PRIME 3.0 can now deliver a 10-bit HLG HDR output and it includes tighter integration with the CAMIO Universe workflow.

MASTER CONTROL TICKER SOLUTIONS Our new NewsTicker 5, features a modern, browser-based UI that supports all browsers, platforms, mobile devices, and tablets. In addition, NewsTicker 5 gives you localized support for multiple languages and seamless integration with weather alerts and breaking news data. NewsTicker is the industry’s most widely-used channel branding solution for effortless creation of ticker displays.

You and your colleagues are invited to join us for conversation and drinks in our booth at 5 pm each night of the NAB show – come and meet me and your other ChyronHego friends who blog here!

I’m looking forward to seeing you in Las Vegas!

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