Staying on top in a highly competitive radio market where listeners’ attention is not only divided among several other stations, but also a growing array of digital options for enjoying music and accessing news, was a daily challenge for Go Media.
Visual Radio by ChyronHego, a tool that enriches audio content with synced video to transform a radio broadcast into an entertaining and compelling visual show, turned out to be the ideal solution for this broadcaster, one of Minneapolis’ most popular radio stations and the voice of Major League Baseball’s Minnesota Twins.
“In order to be successful, we knew we had to be different and modern. When we first saw ChyronHego’s Visual Radio tool, we thought it had a cool factor of 10. We could see right away that adding a video component to our broadcasts would be a great way to engage listeners and keep them tuned in”, said Sam Elliot Gagliardi, President and Chief Operating Officer at Go Media.
After nine months of Visual Radio-enhanced broadcasts, Go Media has seen significant participation from its audience. Gagliardi estimates that up to 5,500 viewers access the Go Media video site every day, and up to 50,000 people watch the channel every month. With this success, the company is now exploring new ways to monetize the service and develop new revenues.
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