It’s spring in the Northern Hemisphere and while the majority of the population can look forward to warmer temperatures, in parts of the world, particularly in North America and Northern Europe, an increasing number of people are reporting various degrees of allergic reaction to pollen. Antihistamines are providing relief for most people with mild to moderate symptoms but for a rising number, pollen triggers severe allergic reactions and asthma. And, while no one is served by scare tactic information, a recent study from scientists in the Netherlands* indicates a correlation between high pollen counts* and fatalities from other diseases such as chronic heart and respiratory disease.
So, what does pollen count numbers in spring have to do with a broadcaster’s choice of data display capability and weather graphics system? Providing compelling graphics and dynamic animations based on real data helps the viewers understand the situation and enables them to make informed and healthy choices with regards to medication and planning.
For broadcasters, creating great looking graphics that support storytelling for issues that are relevant to viewers can result in increased credibility, loyalty and revenue – and the broadcaster’s advertising sales department will most definitely appreciate the resulting boost in sales. In fact, weather and healthcare related advertising time, separately and even more so when combined, are extremely high value commodities within the general broadcasting segment.
At ChyronHego, a highly efficient, data-driven graphics creation workflow is front and center in our product and solutions offering. And, regarding data for a specific geographic location, our flagship Metacast weather content creation system has once again shown that it’s the perfect tool for creating instant graphics without spending money on graphic artists or special projects.
Metacast has built-in particle tracing capability that can be applied to pollen, as well as to smoke from forest fires or volcanic ash. With a recent major upgrade in the way in which very high resolution terrain data is rendered in Metacast, creating amazing graphics to illustrate the spread of allergens and pollen can be done in seconds – not days – using the equipment and graphics assets that are already present at the broadcaster’s “science desk” (the weather desk is more and more referred to as the science desk of the broadcaster).
So, while pollen may bring itchy eyes, runny noses and sniffles, having the best graphics production facility is definitely nothing to sneeze at.
Karl Eggestad, Global Sales Director for Metacast, ChyronHego
* Study conducted by Bert Brunekreef et al at Utrecht University.
* Pollen count is the measurement of the number of grains of pollen in a cubic meter of air. Usually, the counts are announced for specific plants such as grass, birch or ash.